The Success Story of Booking Holdings: A Comprehensive Case Study
Introduction Booking Holdings Inc., formerly known as The Priceline Group, is a titan in the online travel and related services industry. With a portfolio of well-known brands such as Booking.com, Priceline, Agoda, Kayak, Rentalcars.com, and OpenTable, Booking Holdings has revolutionized the way people book travel experiences worldwide. This case study explores the strategies, growth trajectory, […]
